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Autofill: The Key to Client Retention and Revenue

By Angelica Cataldo
September 10, 2024 | 3 min read

Nobody enjoys filling out onboarding forms. Whether it’s online or on paper, the process is often tedious and time-consuming, especially for businesses that require extensive information. In a world where every second counts, streamlining processes like digital form completion can make or break client retention. Introducing autofill—the indispensable solution for seamless digital form completion.

For Enterprise Organizations, autofill technology doesn’t just make things easier for clients. It can be the difference between retaining a client or losing them. With faster form completion comes quicker underwriting and–you guessed it, increased revenue. If you’re in the business of growing your bottom line (and who isn’t?), it’s time to take autofill seriously.

Let’s talk about what customers want and that’s simplicity. A smooth, efficient experience is the best way to keep your clients happy and engaged. If you’re still asking them to input every last detail manually, you’re sending the message: “We don’t value your time.”

Autofill solves this challenge by reducing that hassle. By pulling from existing data, forms practically fill themselves out, shaving minutes—maybe even hours—off the time it takes to manually input information. The result? A more pleasant user experience, less frustration, and clients who are more likely to stick around for the long haul.

The math is simple: The quicker your clients complete forms, the happier they are. The happier they are, the more likely they’ll stay with your company. Did you know that 73 percent of customers believe that the most important part of exceptional service is a company that values their time? Time is money, after all.

Imagine you’re a small business owner applying for a loan. If one lender offers a form that requires endless typing and manual data entry, while another uses autofill, which one do you think they’ll choose? Hint: It’s not the one making them work harder.

Satisfied clients are not only more likely to return—they’ll recommend you to others. And when word-of-mouth marketing generates five times more sales than paid advertising, can you really afford to overlook that?

Time saved equals money earned. When forms are completed faster, the underwriting process can kick off sooner. That means quicker credit approvals, which, in turn, means more loans processed. Faster processes lead to more revenue, plain and simple.

In fact, enterprises that prioritize customer experience see revenues increase 4 to 8 percent above their market. Autofill speeds up the sales cycle, allowing you to process more loans in less time, keeping your cash flow moving and your clients happy. Who wouldn’t want that?

Ready to jump on the autofill bandwagon? Before you go live, there are a few best practices to keep in mind:

  1. Ensure Accuracy: The last thing you want is autofill getting it wrong. Double-check that the platform you are using pulls the correct data fields so the process stays seamless.
  2. Prioritize Data Security: With autofill pulling sensitive information, data security is paramount. Make sure your solutions are encrypted, and the information is stored securely to build trust with your clients.
  3. Keep It Flexible: Not every client will have the same information on hand. Allow fields to be editable in case you need a few more pieces of information to connect the dots.

By focusing on these key areas, you can ensure that your autofill experience is both efficient and secure—two things that will keep clients coming back.


Autofill is a simple but important feature for Enterprise Organizations looking to streamline operations, retain clients, and increase revenue. It’s about giving clients what they want—efficiency and convenience—while boosting your bottom line.

In the race to process more loans, retain clients, and grow revenue, autofill is your secret weapon. Don’t let manual data entry slow you down. Embrace an autofill onboarding platform that keeps your clients happy. Watch your business grow with Worth’s onboarding solution.

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