Worth Partners with Priority to Accelerate Merchant Onboarding at Scale

Worth’s ethos is to streamline operations and accelerate revenue, and we’ve worked hard to develop a platform that delivers on that promise.. 

That’s why Priority, one of the largest U.S. non-bank merchant acquirers and a leading provider of payments and banking solutions, has tapped into Worth’s suite of products to modernize merchant approval.

Faster, Smarter Merchant Onboarding

Onboarding new merchants has always been a bottleneck in the payments space, especially for payments providers operating at scale. With Worth, Priority is transforming that experience.

Priority is using our white-labeled onboarding platform to reduce manual review cycles and deliver a faster, more reliable experience for merchants joining their network.

By unifying KYB, KYC, fraud detection, identity verification, and credit decisioning into a single system, Worth gives Priority’s underwriting teams greater control, while letting automation handle the repetitive tasks that slow down operations.

Our solution offers:

• SSO authentication and multi-entry processing for faster internal reviews.
• Dynamic field configuration to adapt instantly to new workflows.
• Inline editing within case management, developed specifically for Priority, allowing teams to make real-time updates and streamline approvals.

The results are already starting to take effect, with review cycles becoming shorter, and merchants being approved faster.

Creating an Impact

“Merchant onboarding has become one of the biggest friction points in payments, especially as providers scale across multiple workflows. With our solutions, Priority is not only streamlining onboarding and compliance, they’re creating a smoother, more reliable experience that helps merchants get live faster and strengthens trust across their ecosystem.”
– Sal Rehmetullah, CEO and Co-Founder, Worth

“Leveraging the Worth platform has already been a big win for us. Smarter, data-driven tools help us onboard merchants faster and more reliably while strengthening the connected systems behind our commerce platform. We’re excited to see how this partnership continues to enhance our operations.”
– Greg Snell, SVP of Operational Risk, Priority

The Road Ahead

Priority’s implementation of Worth’s platform demonstrates how automation and artificial intelligence are reshaping the fintech industry. With products like Worth Pre-Fill and Case Management, we’ll continue to help enterprises accelerate approvals, eliminate friction, and deliver a seamless experience from beginning to end.

Read the full press release →