Worth has always been laser-focused on building the most reliable, intelligent platform for onboarding and underwriting in financial services. As demand for automation and AI-powered decisioning grows, so does the responsibility to support our customers with the speed, precision, and stability they expect.
This year, our momentum has been unmistakable.
Since securing our seed round of funding, Worth has experienced rapid business expansion, quadrupling its enterprise customer base from 2024 to 2025. That momentum has driven more than 50% growth in headcount in 2025 alone as the company scales to meet rising demand.
To support that growth and prepare for what comes next, we’re welcoming three seasoned executives to our leadership team who bring deep experience across data, technology, and operations.
Investing in Leadership for the Next Stage of Growth
“Our customers rely on Worth for mission-critical decisions, and that requires an exceptional standard of execution. Expanding our leadership team with proven operators across data, technology, and operations strengthens the foundation we need to meet that demand and widen the impact we’re delivering across the financial ecosystem.”
– Sal Rehmetullah, CEO and Co-Founder of Worth.
Each new executive brings a track record of building, scaling, and operationalizing fintech platforms at the enterprise level. Together, they’ll help accelerate the next phase of Worth’s product innovation and customer success.
Meet the New Leaders
Craig Snodgrass, Chief Data Officer
Formerly the Chief Data Officer at Cardlytics, Craig brings deep experience developing enterprise-grade data strategies. At Worth, he will oversee data architecture, governance, and analytics, championing the accuracy and integrity required for trustworthy AI. His work will strengthen the intelligence layer behind our underwriting engine and support scalable growth across all customer segments.
Sethen Maleno, Chief Technology Officer
With prior experience as CTO of WorldWinner and VP of Engineering at PrizePicks, Sethen joins Worth to lead technology strategy and platform development. His focus will be advancing our AI-driven infrastructure to deliver even greater speed, reliability, and scalability for the financial institutions that depend on our platform.
Blaine Dawson, Chief Operating Officer
Blaine brings a wealth of knowledge from scaling operations at FieldPulse and Stax. As Worth’s COO, he will lead internal operations, delivery, and implementation, ensuring enterprise customers receive a smooth, consistent experience from onboarding to production.
Creating a Platform Built for What’s Next
The expansion of our leadership team reflects a broader commitment to building a platform that evolves with the needs of financial institutions. Worth is continuing to invest in AI, data infrastructure, and workflow automation to help enterprises move beyond manual processes and into fully automated onboarding and underwriting with clarity and confidence.
These leadership appointments strengthen the foundation for that vision.
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