Meet Worth at SEAA 2025

By Angelica Cataldo

SEAA is in Orlando this year, and Worth is showing up with purpose. As the industry shifts toward faster, smarter, more automated workflows, onboarding, underwriting and SMB access are becoming the focal point of big conversations. This conference brings together the leaders shaping payments and financial infrastructure, and we’re looking forward to contributing to the dialogue, sharing what we’ve built and learning from others solving the same challenges we tackle every day.

The Southeast Acquirers Association (SEAA) has been a cornerstone in the electronic payments industry since 2000. As a 501(c)(6) trade association, SEAA is dedicated to advancing the growth and integrity of the space through hands-on education, practical training, and meaningful networking. The annual conference brings together major card brands, top processors, hardware and software providers, and regulatory experts for two and a half days of focused programming. It’s where top operators get to connect, learn and drive the industry forward, which is exactly the kind of space Worth was built for.

What We’re Looking Forward To

Conferences like SEAA aren’t just about booths and branded swag. They’re where real conversations happen. The kind that shape product decisions, influence roadmaps and bring to light the pain points most people ignore. We’re looking forward to connecting with operators, product leaders and partners who are navigating these challenges every day.

Our focus is straightforward: Help financial institutions move faster, automate smarter and serve small businesses better. Legacy systems are still slowing the industry down. Worth exists to remove that friction, and we’re ready to talk about what’s working, what isn’t and what comes next.

Sessions on Our Radar

Innovate or Fall Behind: The Future of SMB Payment Solutions
Presented by VISA – Monday, June 2

This conversation is core to what we do at Worth. Small businesses expect speed, simplicity and clarity. Too often, the systems serving them are slow, manual and outdated. We built Worth to help financial institutions close that gap. Instant onboarding is just the start. We’re looking forward to hearing how VISA is thinking about the evolution of SMB solutions and what the future holds.

AI: From Theory to Practical Applications in Everyday Business
Breakout Session 11a – Tuesday, June 3

This session is especially relevant to how Worth operates. We’re not here to theorize about AI, we’re already putting it to work. With real-time KYB, instant verification and predictive monitoring, our platform is built on automation that delivers measurable outcomes. This session should spark strong discussion on how AI is reshaping day-to-day operations across the industry, and we’re here for it.

Come Say Hi

We’ll be at Table 131 throughout the conference. If you’re looking for a better way to onboard small businesses, manage risk, or automate underwriting without adding complexity, come talk to us. We’re reducing application abandonment by 43 percent and cutting onboarding time in half.

Whether you want a demo or just a real conversation about what’s working and what isn’t, we’re here for it.

Worth Every Swing: Our New Offsite Series

This year at SEAA, we’re kicking off Worth Every Swing, a new offsite event designed to bring people together outside the conference floor. It’s not a panel or a pitch, just a chance to unwind, talk business and enjoy a few drives in good company.

Like our Worth Every Sip happy hour, this will be a regular part of how we show up at events.

Let’s Talk Fintech That Actually Works

SEAA brings together the people who are building the next era of payments and financial services. At Worth, we’re focused on making that future faster, smarter, and a lot less painful. 

Come find us at the conference and let’s talk about what it takes to future-proof your workflows and better serve the businesses that drive the economy.


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