TTV leads investment of $25M in Worth, funding major enterprise growth and product expansion

By Angelica Cataldo

Innovation in fintech is about setting the standard for what’s next. That’s exactly what $25 million in investments led by  TTV Capital represents: a fundamental shift toward automated, intelligent onboarding and underwriting as the new industry norm.

With a proprietary database of more than 242 million small businesses and the ability to analyze 1,100+ data points instantly, Worth is transforming the way enterprises approach onboarding and underwriting. This investment, not only fuels further technological advancements, but also ensures that companies relying on Worth’s automation solutions can scale more efficiently in a competitive market. As fintechs and financial institutions continue to prioritize speed and precision, Worth’s innovations are poised to reshape the future of automated workflows.

The Growing Pains in Onboarding and Underwriting

Financial institutions have relied on legacy systems and manual processes that make onboarding and underwriting slow, inconsistent and high-risk:

  • Data silos create inefficiencies: Risk, compliance, and underwriting teams operate in disconnected systems, leading to redundant data entry, inconsistent insights and slow approvals. Without a unified workflow, institutions struggle to scale efficiently.
  • Outdated fraud detection leaves institutions vulnerable: Traditional, rules-based underwriting fails to keep up with evolving threats. Real-time risk signals and AI-driven fraud detection are essential to balancing security with seamless customer experiences.
  • Manual reviews drain resources: Compliance teams spend excessive time collecting, verifying, and auditing documents instead of focusing on strategic growth and higher-value decision-making.
  • Multiple vendors add complexity: Many institutions rely on separate providers for KYC, KYB, fraud detection and underwriting, increasing costs and complicating integration. A fragmented tech stack slows approvals, frustrates customers and limits growth.

Customers expect seamless, real-time experiences and slow onboarding often results in lost business. Manual processes, slow approvals and compliance headaches shouldn’t be the norm. Worth eliminates these inefficiencies with an AI-powered underwriting and onboarding platform designed to deliver instant, accurate and compliant risk decisions.

A Smarter Way to Assess SMBs

With access to more than 242 million small businesses and 1,100+ data points, Worth provides unmatched visibility into SMB financial health and risk signals, so your team can make decisions with confidence.

Worth’s Product Suite

  • Worth Pre-Filling – Cuts redundant data entry by auto-populating applications with just three fields (Name, Address and Tax ID/EIN), improving accuracy and efficiency.
  • Worth Custom Onboarding – Creates tailored onboarding workflows that seamlessly integrate across risk, compliance, and underwriting teams.
  • Worth Case Management – Centralizes case tracking with customizable workflows, real-time status updates, and a 360-Degree Business Profile view.
  • Worth Predictive Monitoring – Delivers real-time fraud detection and proactive risk management, alerting you before issues arise.
  • Worth Score™ – A unified credit risk score that analyzes multiple data sources, giving you deeper insights and a competitive edge.

Why TTV Capital’s Support Matters

TTV Capital is known for backing fintech leaders who transform the industry. Their investment in Worth is not just a financial endorsement, but also a signal that automated risk management and underwriting is the future of financial services.

As Neil Kapur, Partner at TTV Capital, put it:

“As early stage investors, we’re betting on the founders just as much as the idea itself. We look for smart, capable leaders with a compelling vision and a high standard for excellence. Sal, Suneera and Devon have that in spades. After leading their previous company from inception to exit, Sal and Suneera have proven themselves as visionary, mission-driven founders. We are honored to support them as they scale Worth and build the future of AI-driven underwriting.”

TTV leads investment of $25M in Worth
Neil Kapur, Partner at TTV Capital

For Worth, this investment means faster expansion, continued product innovation and the ability to scale its impact across financial institutions, fintechs, lenders and payment providers.

But the bigger picture is clear:
This is a turning point for the industry. Legacy approaches to onboarding and underwriting are being replaced by intelligent automation, and Worth is leading the way.

The Future of Financial Services is Automated

With the support of partners like TTV Capital and other mission-driven partners, Worth is now positioned to help enterprises unlock the next level of efficiency, risk mitigation and customer experience. The financial landscape is evolving fast, and institutions that fail to embrace AI-driven automation will find themselves outpaced by those that do.

Read TechCrunch’s full story here.


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