Worth Expands: New Customers, Big Investments, and Unmatched Data Precision

We’re not ones to boast (well, maybe just a little), but it’s been an incredible year at Worth. From major enterprise partnerships to securing strategic investments, we’ve made some big moves, pushing the boundaries of what’s possible in onboarding and underwriting workflow automation. 

And the best part? We’re just getting started.

Here’s a look at how Worth has been raising the bar and driving meaningful change across the financial ecosystem.

Big Wins: Enterprise Growth

We’re proud to have enterprise customers like Aurora Payments, Wave Financial, and some of the largest banks and credit unions in the country using Worth to transform their operations. Our Lightning Verify™ and Zero-Touch™ onboarding have been groundbreaking, streamlining workflows and allowing institutions to onboard customers in minutes, not days.

“It’s a game-changer,” said Shahin Jahromi, CPO of Aurora Payments. “With Worth’s zero touch onboarding, Aurora can now onboard merchants directly and without handholding. Worth’s technology has allowed us to consolidate and significantly simplify our previously cumbersome onboarding workflow while adding real-time validation, reducing incomplete and incorrect application submissions and accelerating time to revenue. Now, we’re delivering an unparalleled customer experience with the highest quality data in one integrated tool.”

How is Worth doing it?

• One unified platform: KYB, KYC, fraud detection, credit underwriting—all in one seamless solution.
• 3 fields, instant results: Customer name, business name, and tax ID—that’s all it takes to match data and deliver real-time approvals.

Investments That Power The Future

Growth takes vision. And we’ve had the honor of partnering with mission-aligned investors who believe in Worth’s transformative impact.

Our latest round of investments includes:

• Florida Funders: Southeast’s top VC firm backing early-stage tech innovation.
• Deep Work Capital: A leader in high-growth technology investments.
• Ingeborg: A family office with a focus on women-led, mission-driven businesses.
• Florida Opportunity Fund: Orlando-based firm investing in early-stage startups to advance Florida’s innovation ecosystem.

“Worth isn’t just another fintech startup; it’s a catalyst for change in the financial ecosystem,” said Suneera Madhani, Co-Founder and CEO of Worth. “After scaling our first business to a billion-dollar company, it was essential to bring on a diverse cap table—something that aligns deeply with Worth’s mission to create an equitable financial future for small businesses. I’m proud to have a mission-centered, values-aligned group of investors at the table who are committed to driving this vision forward and making a meaningful impact across the industry.”

Leadership That Sets the Standard

Great leadership doesn’t happen by accident. That’s why we’ve enlisted some of the brightest minds in fintech to our board of advisors, ensuring Worth’s future is shaped by the very best.

• Asif Ramji, former CPO at Worldpay, as Chairman of the Board.
• Melinda McBride, SVP of Partnerships at Equifax.
• Sonali Sambhus, former SVP at Block Inc.

Together, they bring unmatched experience, insights, and vision to ensure Worth continues to drive efficiency, precision, and innovation for financial institutions.

“Worth is setting the bar of what a high-efficiency, high-tech onboarding solution should look like. Worth’s rapid growth is a testament to how it’s solving the issues all financial institutions face with their overly complex onboarding processes,” said Ramji. “With the new strategic investments, I’m excited to see Worth continue to innovate and change the industry in 2025 and beyond.”

Click here to learn more about Worth’s Board of Directors.

Data-Powered Innovation

At the heart of Worth’s success is our ability to leverage data with precision and power. Our platform integrates data from trusted sources like Equifax, IRS, and Secretary of State records, providing a 360-degree financial profile of more than 242 million small businesses.

• Faster decisions with real-time data validation.
• Higher approval rates with pre-fill and intelligent underwriting tools.
• Reduced drop-offs with seamless, user-friendly workflows.

In fact, institutions using Worth have increased approval rates by more than 37 percent while staying fully compliant. That’s not just a win for our customers, but it’s a win for the small businesses they serve.

Looking Ahead

As we look to 2025, we’re taking financial insights a step further with the launch of the Worth Score™. Designed to give small businesses a 360-degree financial profile, the Worth Score™ will provide deeper insights and seamless access to credit, empowering SMBs to navigate the dynamic financial landscape with confidence. 

Stay tuned, we have big things coming!

Why It All Matters

At Worth, everything we do comes back to one mission: Empowering financial institutions to grow efficiently, responsibly, and confidently while supporting small businesses in their journey to success.

By combining data precision, intelligent automation, and compliance-first workflows, we’re delivering a platform that doesn’t just work—it wins.

From major enterprise adoption to innovations like our Zero-Touch™ Onboarding, this year has proven that the future of onboarding is here, and it’s Worth every step.