Our Values

Core Values for an AI-Powered Future

One Team

Team over self. We are unified, driven by a shared vision and common purpose. Together, we collaborate, innovate, and support one another to achieve transformational impact. By elevating each other, we create a culture of trust, mutual respect, and collective success.

Create Raving Fans

We are committed to delivering exceptional experiences that inspire loyalty and admiration. Whether engaging with our team, customers, partners, or vendors, we approach every interaction with professionalism, care, and purpose. By consistently exceeding expectations, we create advocates who champion our product, our people, and the values we stand for.

Extreme Ownership

Excellence is at the core of everything we do. We set the bar high with unwavering attention to detail and a commitment to delivering quality with care. Our team thrives on agility, making swift, informed decisions and adapting seamlessly to change, ensuring we consistently exceed expectations and seize opportunities with precision and purpose.

About the Team

Sal Rehmetullah

Founder & CEO

Sal is a highly accomplished entrepreneur and business leader, known for his innovative contributions to the payments technology industry. As the co-founder and president of Stax Payments, Sal has led the company to over a 140+ Million in ARR and to becoming a leading provider of cloud-based payments technology solutions, serving clients across a wide range of industries. Sal has been recognized for his leadership by Inc's 40 Under 40 and EY's Entrepreneur of the Year.

Suneera Madhani

Founder & CEO

Suneera Madhani is a trailblazing entrepreneur and founder of Stax Payments, a billion-dollar technology platform that has become one of America's top 10 fastest-growing fintech companies. As the first female CEO to lead a unicorn out of Florida, Suneera has been recognized for her success by Fortune's 40 Under 40, EY's Entrepreneur of the year, Entrepreneur Magazine's 100 Most Influential Women, and Inc.'s 100 Female Founders to name a few.

Asif Ramji

Executive Chairman

Asif is an active investor and advisor to many high growth leading technology organizations, providing both entrepreneurial insights and global large scale operational experience. Asif was the former president and CEO of Paymetric, where he successfully raised venture capital rounds, a private equity transaction and a strategic exit to Vantiv (VNTV: NYSE). Following the sale of Paymetric, Asif served in an executive capacity at Vantiv (VNTV:NYSE), Worldpay (WP:NYSE) and Fidelity National Information Systems (FIS:NYSE).

Melinda McBride

Advisory Board Members

Melinda McBride, SVP of Partnerships and GM of Data-driven Marketing at Equifax, is a 30-year veteran in data, analytics, and technology. Renowned for her go-to-market expertise, she has led across technology, operations, business development, and sales, delivering impactful results. Her strategic insights and deep financial services knowledge will be key as Worth scales and strengthens its market position.

Sonali Sambhus

Advisory Board Members

Sonali Sambhus is a Partner at Thrrive Ventures and serves on the boards of Illuminate Ventures and Avid Xchange. With prior experience as Senior Vice President at Square, Sonali has led product development for digital payment solutions, helping small businesses scale while driving operational efficiency.

Hear More About What We’re Building

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